Post-lockdown shopping anxiety was real. Broadgate needed to bring people back.      We created an outdoor Christmas campaign that turned the stress of crowded malls into something calm, festive and inviting.      It helped Broadgate shake off its City Slicker, 1980s, ‘greed is good’, banker image. Our launch campaign had to show it had all that London has to offer, but without the cars, chaos and carnage of Soho. Work included OOO, hoardings, B2B, social, digital and eCRM. 
​
​