We worked with the wonderful Paloma Reed who was the Creative Director on this project.       The bus is like the awkward cousin at a family do - they make the effort but you don’t really see them. They’ve always been around but they’re not quite cool enough for you.    This campaigns aims to change bus travel for Britain, making it the much-loved choice of millions. We championed the communities that First Bus creates and serves. After all, we’ve all had a bus friend at some point, right?         Jordan Stephens from Rizzle Kicks stars in and performs the spoken word manifesto in the film.