The two big needs for people just after lockdown were        socialising and a haircut - we only had to look at each others’ uncomfortably long locks on Zoom to know we were on the right track. So we decided to kill two birds with one stone. Our activation built brand love and helped Heineken connect with our audience just as lockdown was lifting. And the haircuts were great too.   The campaign also ran in other markets including Canada. It picked up a few awards at the 2022 Content Awards, and was included in Contagious Magazine’s Most Creative Campaigns In The World.