Kids don't just eat food, they play with them. These quirky shaped sweets from the       Natural Confectionery Company feed every child's imagination. We brought them life and gave them actual human voices turning them into playmates for kids. Comedians     Matt Berry and Rupert Degas brought them to life. Then we set the characters loose across TV, OOH, and digital. Fans even voted for their favourite sweet online. Playful, silly, and full of imagination, just like the brand.