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The>>
Middle>>
East 🔢
EXPLAINED 

Coverage of the Middle East is often shallow, biased, and incomplete. We set out to change that.        Using data, we revealed just how little the region was reported on over 30 days. Then we made those missing stories impossible to ignore. The campaign boosted site traffic by 128% and reframed how audiences engaged with Middle Eastern news. 
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Data matters 📊

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The numbers
say it all 🗣️

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📱 Number
crunching

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