We were approached by the learning app for their B2C app launch in the UK and US.         We had a brainwave around making academics as ‘cool’ as sports. Turning the tables, so it feels genuinely aspirational for every kid to want to learn and be more switched on.     Making parents and teachers active partners (like coaches) who bring out the best in kids and help them shine.         For the art direction we borrowed heavily from sports advertising, using bold typeface and punchy copy.